
The Fisher-Price Barbie® Cadillac® Escalade™ EXT
Last week I had the chance to see my son revel in his ultimate fantasy at the Fisher-Price Play Date Event at Ontario Place. We spent a day checking out all the new (and lots of classic) Fisher-Price products and learning more about Fisher-Price and Mattel . Find out how you and your family can be a part of the action too, and enter to win $2,500 worth of Fisher-Price toys, a year’s worth of Fisher-Price diapers and a Kodak Playsport Digital Video Camera!
It started with an e mail from the ever-fabulous Laurel Crossley-Byers of ©Opti-Mom , generously offering her tickets for Devan and I (and two friends) to attend the Play Date event at Ontario Place. Hmm, let’s see… 4 Family Play All Day Passes and a chance to try out all the newest toys from Fisher-Price, plus other great stuff from Mattel? Absolutely! I accepted gratefully and off we went.
I think that Devan actually thought it was part of his birthday celebration, as he had turned three just two days earlier. Walking through Ontario Place on our way to the media party, he was in absolute awe. And when we arrived in the building, which was filled with fabulous Fisher-Price toys, he was speechless! If you know Devan, that is a rare occasion.
There were scores of Fisher-Price classics on hand, such as the Corn Popper™, Chatter Telephone™ and the ever-popular Brilliant Basics™ Rock-A-Stack®, which were all well loved by the kids in attendance. New on the scene was the Lil’ Zoomers™ Spinnin’ Sounds Speedway™, a spinning turntable that little racecars zoom around in, getting lots of great belly laughs from the little ones. Other items that drew a lot of attention were the Little People® Wheelies™ Stand ‘n Play™ Rampway (Devan’s favourite by far) and the Loving Family™ Grand Dollhouse.
Also on hand were handy new products such as the Ez 4-In-1 Bundle System™ , which uses one seat to make 4 different useful products, and Newborn Rock ‘n Play Sleeper™, something I wish I had when Devan was a baby. And did you know that Fisher-Price now makes diapers??? Specially designed for a perfect, comfy fit and premium protection during baby’s active days, they include features such as SizeRight™, a unique fit indicator that tells you when your baby is outgrowing the size they’re in!

Fisher-Price EZ 4-In-1 Bundle System: One seat makes four products- an infant seat and toddler seat, high chair, and infant swing. Snap-Fit™ technology makes it easy to switch, and everything needed is included!
Suggested retail price: $199.99 CDN. Available at: Babies “R” Us
So, how do you get in on this action?
Fisher-Price is introducing the Playtime Tour 2010 to give parents and caregivers the opportunity to see their kids play with the classic as well as the latest and greatest Fisher-Price toys free of charge. The Tour will travel across Ontario from August 19, 2010 to October 2, 2010, stopping at over 25 locations!
• Ottawa, Sears (2165 Carling Ave) – August 25
• Nepean, Toys ‘R’ Us (1683 Merivale Rd.) – August 26
• Belleville, Toys ‘R’ Us (390 North Front St.) – August 27
• Belleville, Zellers (199 Bell Blvd.) – August 27
• Peterborough, Zellers (950 Landsdowne St. W.) – August 28
• Guelph, Zellers (175 Stone Rd. W.) – August 29
• Windsor, Sears (Devonshire Mall – 3050 Howard Ave) – September 8
• Mississauga, Zellers (Erin Mills Town Centre – 5100 Erin Mills Pkwy.) -September 10
• Mississauga, Toys ‘R’ Us (3150 Argentia Rd.)
• Barrie, Toys ‘R’ Us (555 Bayfield St.) – September 17
• Bramalea, Sears (25 Peel Centre Dr.) – September 18
• Toronto, Toys ‘R’Us (Sherway Gardens – 690 Evans Ave) – September 18
• Brampton, Toys ‘R’ Us (150 West Dr.) – September 19
• Brampton, Toys ‘R’ Us (Bramalee City Centre – 25 Peel Centre Dr.) –
September 19
• Lindsay, Zellers (Lindsay Square – 410 Kent St. W.) – September 22
• Bowmanville/Clarington (Clarington Town Centre – 2383 Hwy. #2, Unit D) – September 22
• London, Zellers (Masonville Place – 1680 Richmond St. N.) – September 24
• Sarnia, Toys ‘R’ Us (Lampton Mall – 1380 London Rd.) – September 24
• Kitchener, Sears (Fairview Park Mall – 200 Fairway Rd. S.) – September 25
• Kitchener, Toys ‘R’ Us (419 Fairway Rd. S.) – September 26
• Oakville, Toys ‘R’Us (290 North Service Rd. W.) – September 30
• St. Catherines, Toys ‘R’ Us (87 Meadowvale Dr.) – October 2
• St. Catherines, Sears (Penn Centre – 221 Glendale Ave) – October 2
Fisher-Price Playtime Tour 2010 stops are subject to change, please visit bestlittlelaugh.ca for the latest up-to-date information including stop locations and times.
The best way to a mother’s heart is through her child’s laughter, says a recent survey conducted by Angus Reid. In fact, when moms were asked “what is the best sound that their child makes throughout the day,” 71 per cent said laughter. Therefore, Fisher-Price is evoking children’s laughter over the next few months through the ‘Best Little Laugh’ contest. The contest invites parents and legal guardians across Canada to upload a sound clip or video of their baby’s laughter to bestlittlelaugh.ca . From there, parents and legal guardians can send the link to friends and family through Facebook and Twitter to encourage votes.
The grand prize winner will take home the ultimate Fisher-Price toy closet, which includes $2,500 worth of Fisher-Price toys, a year’s worth of Fisher-Price diapers and a Kodak Playsport Digital Video Camera!
Additionally, there are 50 secondary prizes to be won. The baby’s laugh with the most votes wins, so be sure to tell your family and friends to help you out!
To help you get those laughs started, grab one of these hilarious new Fisher-Price Sing-a-Ma-Jigs™. I got one for Devan at the Play Date event and he was in hysterics listening to its’ silly sounds! The Sing-a-ma-Jigs™ enjoy singing together and can harmonize with each other in perfect pitch – the more Sing-a-ma-Jigs™ children collect, the larger the chorus! Ages 3 years +. Suggested retail price: $14.99 CDN. Available at: Toys “R” Us, Wal-Mart, Zellers, Sears and Loblaws
For more information on the ‘Best Little Laugh’ contest or the Fisher-Price Playtime Tour 2010, please visit bestlittlelaugh.ca .
Fisher-Price Lil’ Zoomers™ Spinnin’ Sounds Speedway™, ages 6 months – 3 years. Suggested retail price: $49.99 CDN. Available at: Toys “R” Us, Wal-Mart, Zellers, Sears and Loblaws
Fisher-Price Little People® Wheelies™ Stand ‘n Play™ Rampway, ages 1.5 – 5 years. Suggested retail price: $59.99 CDN. Available at: Toys “R” Us, Wal-Mart, Zellers, Sears and Loblaws

Fisher-Price Loving Family™ Grand Dollhouse- ages 3 years +. Suggested retail price: $89.99 CDN. Available at: Toys “R” Us, Wal-Mart and Zellers
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